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News & Interveiws
Stay up to date with the latest updates and insights from ML Alliance, our partners, and the innovative companies we represent. Read exclusive interviews with key figures from our network. Be inspired by the achievements and impactful initiatives that shape our community and our future.


Interview Series: Emmy Teo, Supercharge
Emmy Teo is the Chief Product Officer at Supercharge . She leads product growth with her Fan Engagement Loop strategy, drawing on her extensive experience in both online and offline engagement. By treating the world as a vast, interactive map, Emmy combines the immersive gamification of the digital world with the tactile, thematic appeal of the physical world. " Supercharge was built... [to turn] fandom into repeatable revenue loops, not one-off campaigns. " 1) What is Superc
Feb 114 min read


Interview Series: Elvin Ting, Orange Room
Elvin Ting is the Founder of Orange Room Pte Ltd , a leading Asia Pacific sports marketing agency and the creator of TriFactor Asia , focusing on building intellectual properties and technologies to help communities achieve their health, fitness, and wellness goals through events, programmes, and education. "Our IP model, combined with our regional footprint and strong brand loyalty, puts us in a powerful position to grow." 1. Orange Room has come a long way since 2008. Can y
Dec 30, 20253 min read


ML Alliance Applauds Orange Room on the Success of The Great Ocean Dash 2025
ML Alliance extends heartfelt congratulations to Orange Room for the remarkable success of The Great Ocean Dash 2025 — a powerful initiative blending community spirit, environmental action and fun. The campaign culminated in a finale at Sentosa’s Palawan Green, bringing together over 5,000 participants — from toddlers to seniors — united in one mission: to protect and clean up our ocean. In a remarkable feat, the campaign mobilised more than 1,000 Coastal Action Partners a
Nov 30, 20251 min read


TriFactor Debuts in Taiwan
ML Alliance proudly congratulates Orange Room on the successful launch of TriFactor Asia ’s first event in Taiwan, hosted in Tainan under the banner #WeAreTriFactor. This milestone underscores Orange Room’s expanding regional footprint and commitment to bringing world‑class multisport experiences to new markets. With this entry into Taiwan, TriFactor continues to build its global presence—uniting athletes, enthusiasts and communities across borders through sport. ML Allian
Nov 21, 20251 min read


Supercharge Enhances Hougang United FC Fan Engagement with AI Power
ML Alliance congratulates Supercharge on its exciting new partnership with Hougang United FC , a collaboration that promises to redefine fan engagement in Singapore’s football scene. By integrating cutting-edge AI-powered CRM technology, Supercharge is enhancing the fan experience, making it more interactive, immersive, and connected. This partnership marks a significant step forward in the sports-tech industry, showcasing the power of innovation to elevate traditional fan e
Nov 4, 20251 min read


Expo AV Lights Up the Night with AMEX at Singapore Grand Prix 2025
ML Alliance congratulates Expo AV on its outstanding work as the technical partner behind Ignite the Night #WithAmex , a dazzling...
Oct 7, 20251 min read


TriFactor Asia: Driving Tourism Through Multisport in Southeast Asia
Indofood Bintan Triathlon Organising Committee ML Alliance applauds TriFactor Asia , the flagship brand of Orange Room, for its...
Sep 9, 20251 min read


Carats&Co Becomes Second Official Sponsor of Tanjong Pagar United FC
ML Alliance is pleased to congratulate Carats&Co on becoming the Second Official Sponsor of Tanjong Pagar United FC under a two-year...
Aug 29, 20251 min read


TriFactor Launches SG60 Special Promo Ahead of 2026 Races
ML Alliance is pleased to spotlight TriFactor ’s SG60 Special Promotion , crafted in celebration of Singapore’s 60th National Day....
Aug 9, 20251 min read


TriFactor Singapore 2025: A Global Celebration of Endurance and Community
ML Alliance congratulates Orange Room and the TriFactor Asia team on the successful staging of the TriFactor Triathlon & Duathlon...
Jul 27, 20251 min read


Tridentity Cup 2025: A Night of Football Excellence at the National Stadium
ML Alliance congratulates Trident Digital Tech Holdings Ltd. on the spectacular success of the Tridentity Cup , held at the Singapore...
Jul 26, 20251 min read


TriFactor's Elvin Ting Shares His Inspiring Journey to Make Sports Accessible Across Asia on Upward Spiral Podcast with Michelle O'Brien
ML Alliance is excited to share Elvin Ting’s recent conversation with Michelle O’Brien on the Upward Spiral Podcast , where he dives...
Feb 19, 20251 min read
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