Supercharge Enhances Hougang United FC Fan Engagement with AI Power
- Nov 4
- 1 min read

ML Alliance congratulates Supercharge on its exciting new partnership with Hougang United FC, a collaboration that promises to redefine fan engagement in Singapore’s football scene. By integrating cutting-edge AI-powered CRM technology, Supercharge is enhancing the fan experience, making it more interactive, immersive, and connected. This partnership marks a significant step forward in the sports-tech industry, showcasing the power of innovation to elevate traditional fan experiences.
As part of this collaboration, Supercharge will work closely with the football club to bring fans closer to the action, both in-stadium and beyond. The AI-powered CRM app will provide tailored experiences, ensuring that Hougang United FC's fans are always engaged and connected. With a shared vision to enhance the sports ecosystem, this partnership will play a crucial role in promoting community engagement and strengthening the bond between fans and the team. ML Alliance looks forward to seeing the success of this partnership and its positive impact on both Hougang United FC and the broader sports community.

